In a recent announcement, Meta Platforms Inc (NASDAQ: FB) has made it clear that it will take tough action against video marketers for misleading video titles and descriptions to attract customers.
According to Meta, watching a baitcast video is anything that involves spreading misinformation, misleading viewers about the true nature of a video, or simply sensationalising the content present.
Meta mentioned that people aren’t fans of these strategies, which they find boring.
The company revealed how feedback from its users has made them aware of the extent of the problem and that many users would like to stop seeing it in their feeds.
“Given user preferences and the nature of watchbait videos, we employ a system that holistically detects watchbait on a video post and, if detected, reduces its distribution. The videos considered bait-to-watch may not be recommended to viewers and/or may receive limited ratings, and repeated posting of watch bait may result in a reduction in the overall distribution of this page,” Meta said in a statement.
Meta provided some examples of what it will now be marked as surveillance bait in video titles and descriptions:
- Withholding – Omitting key information to create an arbitrary curiosity gap to entice users to watch the video to understand the full context.
- Sensationalizing – Use of exaggeration and extreme language to trick users into watching the video.
- Misleading – Creating misleading expectations or deceiving viewers about the content of the video or the “gain”.
Photo: Master OSM 2011 on flickr
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