Emirates NBD, a leading banking group in the MENAT region (Middle East, North Africa and Turkey), has been recognized for its leadership in retail banking with four prestigious awards at the Asian Banker Middle East and Africa Regional Awards 2021 .
The bank has been recognized as the best retail bank in the Middle East and the United Arab Emirates for the fifth consecutive year, retaining The Asian Banker’s highest honor for retail financial services in the Middle East which seeks players in retail to outperform not only their national competitors, but also regional peers. The digital lifestyle bank of Emirates NBD Liv. was recognized as the best digital bank in the Middle East and the United Arab Emirates for the fourth consecutive time. In addition, Emirates NBD also received the title of Best Credit Card in the Middle East and Best Data Management Implementer in the Middle East for implementing its Enterprise Data Platform ( EDP), further emphasizing its leading position in the regional banking sector.
Emirates NBD’s Retail Banking division continued to gain market share across most retail products and segments, helped by strong new customer acquisitions and sales. As Lead Partner and Official Banking Partner of Expo 2020 Dubai, Emirates NBD has opened a new branch at the Expo 2020 Dubai site, offering a full range of retail and SME services as well as a Future space Banking including immersive and interactive services. exhibitions that highlight the role that banks will play in achieving the
customer needs, aspirations and future goals. Several new products were rolled out, such as the Emirates NBD Expo Mastercard prepaid card, with touchpoint privileges for shopping, dining, wellness and entertainment, as well as exclusive Expo-related offers. The bank launched the UAE’s first eco-friendly payment card using recycled plastic, and the card-related app “More Emirates NBD” was introduced. A new instant account opening process was rolled out for UAE domestic customers and an exclusive debit card launched with exclusive privileges and offers tailored to Emirati tastes and preferences. Emirates NBD Voice Banking available through Amazon Alexa devices has been upgraded with the addition of more services and expanded to also be offered in Arabic. For its Priority Banking customers, Emirates NBD has introduced Signature, an exclusive proposition offering a directory of services, privileges and benefits.
book. further strengthened its proposition by expanding its customer base in the UAE to over 500,000 customers and continuing to be the fastest growing bank in the country. Building on its value proposition of convenience and access to banking anytime, anywhere, Liv. launched an innovative new digital credit card that allows customers to select and customize loyalty programs and rewards. book. Prime, a subscription-based service that offers customers enhanced banking privileges along with a range of exclusive lifestyle-based offers has been launched and more recently the Liv. The Young program was introduced to allow parents and guardians to open a mobile account for their children and wards.
Commenting on the win, Suvo Sarkar, Senior Executive Vice President and Group Head, Retail Banking and Wealth Management at Emirates NBD said: “We are once again honored to receive four prestigious titles at the 2021 Asian Banker Awards. Being recognized as the national and regional champion in retail banking is a testament to our customer-centric philosophy and our commitment to advancing digital banking innovation. I would like to express our sincere gratitude to all of our valued customers whose unwavering sponsorship and support helps us continue to earn these accolades.
The Asian Banker Awards are considered one of the most prestigious and transparent awards
rewards programs for consumer financial services. Since its launch in 2002, the program has recognized financial institutions for their market-leading vision, execution and propositions that have a real impact on their business and local consumers. Administered by The Asian Banker and adjudicated by leading global bankers, consultants and academics, winners are chosen after a rigorous three-month judging process.
